Espacio Kernel had the privilege of welcoming Sheila Guerrero, a graduate in Journalism and Public Relations and a professor at the University of La Laguna, for a fascinating talk on brand communication and its relevance in today’s world. With her vast experience in the field, Sheila offered a deep dive into how brands can build effective communication that truly connects with their audience.
Throughout the session, key topics were explored, including the creation of a strong brand identity, managing brand perception across multiple channels, and the need for consistency at every customer touchpoint. Sheila emphasized the importance of understanding consumer emotions—highlighting that today, it’s not just about selling a product or service, but about building authentic and lasting relationships with people.
The session was interactive and enriching, full of practical examples that encouraged attendees to reflect on their own brands and how they can improve their communication strategies to create greater impact. Coworkers walked away not only with valuable insights but also with practical tools they can apply to their professional and entrepreneurial projects.
This type of event reaffirms Espacio Kernel’s commitment to the growth and professional development of our community. We are always looking for ways to provide valuable content that helps our coworkers grow—not only in their careers, but also as professionals making a positive impact on their brands.
